Everything you need to know about Google My Business
If you have a local business or a store where you want people to visit physically, then Google My Business is the best option. To list your business in Google My Business is very simple. You have to register and fill the details of your business through your Gmail and after 12 days Google will send you a code. You have to enter that code in Google My Business feature of your Gmail account and your business will be live on Google Search with location Map.
In 2018, Google My Business raised its maximum character limit from 300 to 1500. It also withdrew the minimum character limit of 100 which means you can make very short posts as well. While writing the title for an event or an offer, you must be very precise and write them in few words that can convey the message. Don't exceed more than 5 words for the title.
As an user will be able to view only the first 100 words of your post, you should brief every points of your content within the first few lines. This will prompt an user to click on your post.
The usual posts in Google My Business lasts for seven days but for an event post or a deal, you can set the time.